Security 101

What to Expect From Black Friday 2018

It’s only October and the online buzz is already conspiring around which devices will see the biggest discounts and demand, from 4KTVs and smartphones to laptops and consoles.

This year, the chaotic shopping-spree holiday “Black Friday” falls on November 23; it’s companion shopping day, Cyber Monday, on November 26. If you are in the market for new gadgets, this might just be the most wonderful week of the year to go for it!e

Black Friday shopping is nothing but chaotic, and knowing where to look for big discounts might be a bit overwhelming for most shoppers. You can risk an online purchase, and rush it before the store runs out of stock, or go to a brick-and-mortar store to try your luck in the mayhem!

Where to look for great deals

Either way, the best resources for comparison shopping may be aggregator sites like These aggregators are tracking offers from brands like Amazon, BestBuy, GameStop and WalMart. Go to another aggregator,, and search deals by both brand, product, and model. You can go in and shop for the best laptop, TV or smartphone deals, or sift through discounts from a particular retailer, such as Amazon.

Many of these sites incorporate dynamic pricing algorithms that track and match price drops from competitors. So keep your search dynamic. If you find a good price at one store, don’t hesitate to take that price back to a closer store and see if they will match it.

What to expect from this year’s Black Friday

Smart Phones

Carriers Sprint, Verizon, T-Mobile, and AT&T are already posting BOGO (buy one, get one free) discounts on Apple and Android phones that Big Box stores may find hard to beat. But there will be great cell phone deals from retailers too.

Typically, phones are the most complicated devices to buy. You may get a great deal on the actual phone, then get hosed by the carrier, or vice versa. It’s important to shop both sides of the deal carefully before making a decision.

4KTVs and Cameras

Bloggers are predicting great deals on 4KTVs from manufacturers like Samsung, LG, Sony and TCL this year. For cameras, look to Canon, Nikon, and GoPro to offer discounts.

Video Game Consoles and Gadgets

Every kid, and many adults are asking for new video game consoles this holiday season. The Nintendo Switch, PS4, and Xbox One promise to be popular this year, but the optimal deal includes both the games and the systems instead of low prices on the console. It’s also a good time to shop for Bluetooth speakers, fitness trackers or noise-canceling headphones.

Laptops and Computers

For the more work-oriented individual or for students, look out for deals on tablets, Chromebooks, laptops. A widely known popular is extreme deals on refurbished devices and heavy discounts on models that have been recently upgraded.


Once you’ve decided what to buy, at what price and where the next thing to consider is how you are going to protect your new device. After all, these deals come ‘round once a year, if a phone or laptop is lost or stolen, you could end up replacing it at a much steeper price.

We’ll be there too!

Stay tuned this Black Friday because we’ll take part with a steep discount offer on our Pro plans. New users and existing free ones who’re looking to sign up for advanced tracking features and data security tools take note: all purchases of annual plans with up to 50 devices will get a hefty discount…

Stay tuned to our Twitter, Facebook, and blog so that you don’t miss this holiday special! In the meantime, we wish everyone a happy weekend and a spooky Halloween next week.

About the author

Nicolas Poggi

Nicolas Poggi is the head of mobile research at Prey, Inc., provider of the open source Prey Anti-Theft software protecting eight million mobile devices. Nic’s work explores technology innovations within the mobile marketplace, and their impact upon security. Nic also serves as Prey’s communications manager, overseeing the company’s brand and content creation. Nic is a technology and contemporary culture journalist and author, and before joining Prey held positions as head of indie coverage at TheGameFanatics, and as FM radio host and interviewer at IndieAir.