The past World Mobile Congress showcased many new things. We would have loved to be there! Thanks to the Internet we can meet the latest products that companies presented during this event aimed at the specialized press and IT experts from all over the world. We got to know the weirdest and most interesting novelties of the convention.
Just as some things caught the eye of everybody, there were some lesser known models that worked as an experiment of things to come and trends that might be getting just a little bit too extreme.
The 2016 Congress’ big star was Virtual Reality (VR). This year, the event was dominated by the advancements in the reigning smartphone market. The trends for 2017 feature by the size and the return of devices we used to be acquainted with. Even though there were lots of new models, technologies and designs ay the event, let’s focus on the oddities: those cellphones that left people surprised and with more questions than answers.
We’ve compiled a list of some of the devices that we believe were the trends, and cellphones that no one expected to be revived or exist, but might open the eyes of an entirely new market.
BlackBerry KeyOne: Rebirth of a forgotten one
People thought that BlackBerry was done. Experts and users had assumed that the brand was eclipsed by low-cost smartphones. While the company managed to reinvent itself, it was at a cost: they let go of what made them most appealing, like its keyboard and Android use.
But this year, the Chinese company TCL presented BlackBerry KeyOne. A smartphone that uses Android and keeps all the benefits of Google’s OS bringing back their classic QWERTY keyboard.
With mid-high specs, camera and 3GB RAM, this device looks to return to the pockets of the most important businessmen in the world, and it will be available this April for 599 euros.
Nokia 3310 2017: An old friend
We all knew somebody with a Nokia 3310. That old cellphone with a green screen that had the classic Snake game and some kind of cult over the past few years because of the memories of its sturdiness, its battery and that it delivered.
Based on these concepts, Nokia decided to relaunch this model in an updated version for the modern times with a design that appeals to nostalgia while also moving towards the latest trends.
With a screen that is bigger than the original- and in color, the Nokia 3310 2017 pretends to leave behind the fragility of current devices and deliver a sturdy, trustworthy and failproof alternative.
To do this, they offer some features in exchange. This model doesn’t have Wi-Fi or 3G connections; it only has 2G. Wile this allows for a longer battery life, no app can be connected to the web, not even WhatsApp, leaving behind the “smart” part and only keeping the “phone”.
It is clear the target audience for this phone is not tech savvy teenagers. Instead, it’s intended for those who have troubles adapting to the latest models and are looking for a simpler alternative. And there’s no better way than doing it, than with an old friend.
Size is going overboard
A trend that has remained at the event, no matter its version, is the size. Companies every year keep showing how they’ve managed to elaborate devices with bigger screens while keeping the same features and comfort.
Models such as the Huawei P10 and the rumored Samsung Galaxy S8 keep increasing the size of their screen with the same user experience. In most of these cases, the option was to offer a curved screen to use the most of the surface. While this looks like too much, they’ve kept the devices to a manageable size.
But this wasn’t the case for Sony and its Xperia XZ Premium, who just took amped up its capabilities and premiered a 5,5-inch screen with 4K and a 19-megapixel camera. That sounds cool and all, but I can’t stop wondering how you can even manage such a thing. It barely fits in your pocket anymore! Yet they’re doing it, and I’m sure they’ll keep moving forward from here on. Maybe next year we’ll see a rise of fanny packs in fashion since they’ll be required to carry your mobile. Only time will tell.
This 2017 showed what the industry could bring to the future. I’m sure this very year we will be amazed by all the new and different advances brought into our homes. And who knows, maybe the weirdest thing that we’ll see will be the start of the next technological revolution.
What did you think of the event? Share your opinions with us in the comments below